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First things first, your logo is not your brand. I repeat your logo is not your brand. Your logo, which is also known as a trademark, wordmark, logotype, symbol or brand icon, is a graphic and/or typographic mark that identifies your organization. Your brand is what people think about when they see your logo. One of the best definitions of a brand is from Marty Neumeier’s book, The Brand Gap: “A brand is a person’s gut feeling about a product, service or organization.”
What do you think your current and potential clients’ gut feeling is about your service when they see your logo? Are they thinking ‘one stone wheel and a caveman’s club’? One quick way to find out is to ask. Branding Challenge: Ask three random current or potential clients what their gut feeling is when you present your business card. Don’t tell them it is your business card first, sometimes people would rather not hurt your feelings. This is an important exercise to kick-start your branding campaign in the first quarter for 2015.
Through creative branding solutions, you can increase your business and be in position to grab hold of opportunities. The appearance of your business branding collateral, such as your website, logo and business cards design does matter in the industry and public domain. Now is the time to position your brand for greatness and success, call us to request a holistic brand assessment for your company. Let us help you build a professional, creative and unique business brand marketing solutions. Professionally developed marketing collateral and website design aides in legitimizing your business in the eyes of customers and inspires trust and confidence in your skills as a professional for hire. Let 2015 be your year to making business branding a priority and ensuring your business marketing collateral and website design are absolutely on point.